Thanks to close connections with companies of primary
importance in many influential areas, HUB is set to place each innovation
within a network of highest level where innovations are essential elements
for the “core business” of the companies they are introduced to.
given innovation, the search for the best national and international market
is already identified in the first analysis phase.
For any innovation, in order to achieve its success, it’s crucial to bear those
social and technical elements that make it immediately ready for the market.
Today, innovating seems to be one of the primary goals for
all companies; the latter, however, may encounter two obstacles
during the innovation process: economic investments and shortage of qualified personnel.
So far, it’s evident that HUB is able to fill these two shortcomings,
as the selected innovations have already received a good share of
the economic resources needed to reach the stage of
relevant maturity and, moreover, concerning its
staff’s flaws, HUB, through its structure, can provide all the necessary
Recent research sponsored by the European Union points out
how "set to innovate" companies account for as much as 75% of the
wealth produced by all businesses and 72% of total employment
at European level.
In other words, those companies that innovate
their activities have a much greater economic weight
compared to the ones that have not undertaken any
innovation at all. The future of the European economy is largely
entrusted to the innovation capacity of companies.
“Set to innovate” companies believe that, thanks to the processes
undertaken, the quality (40%) and diversification (29%) of their products
and /or their services has significantly improved.
The research also underlines, as a fundamental aspect, that the
innovation concept can’t be limited to
technological dimension only, but has to be conceptually extended to
organizational, managerial, marketing and market communication issues
The latter are key areas where the companies can implement innovation
processes: thus, businesses will achieve very important results. Today, the
planning and marketing strategies behind the launch of a product into the
market are crucial and, in any case, represent an integral part of the process
involved in creating the value of a product and / or service. However, if
businesses want to get the best possible results from technological
innovation processes, they will necessarily have to realize, contextually to
these processes, organizational and managerial innovations too.